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Discerning Eye

Classically Simple

Götti is a classically simple frame line for both men and women.

Award Wining Designs

Mykita's award wining designs show sophisticated and sensitive styling. A sleek, hip, European look for both men and women.

Incredibly Flexible

Lindberg frames are among the lightest frames in the world - while also being incredibly flexible and strong.

Eyewear Collections

Discerning Eye provides personalized, friendly, and informed service to help make choosing new eyewear a wonderful experience.

Classically Simple Award Wining Designs Incredibly Flexible Eyewear Collections

Listed In: Women's Boutique Men's Clothing Designer Jewelry

  • Location marker Discerning Eye
    119 E. Washington Street Iowa City IA 52240
    Tel: (319) 338-6800
    Hours: Mon-Fri: 9:30am-5:30pm | Sat.9:30am-4:00pm

A-List Winner -- A full-service optical boutique located in Downtown Iowa City, Discerning Eye is THE place to find unique and exclusive eyewear and sunglasses in Eastern Iowa. We have brought together an eclectic group of extraordinary frame collections to help revamp, refresh and revitalize anyone's look! Discerning Eye carries many exclusive frame lines including Mykita, Lindberg, Götti, and Harry Lary's.


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By: nikko

The eyes have it.

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A total cut above the rest! Big city style with small town service! LOVE it!

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BEST in town!!!!!!!!

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By: lucky11

I don't even wear glasses, but I love to check out this store for their cute jewelry and amazing handbags. Their glasses are so cute, though, that it makes me want to need glasses. I also enjoy the fresh baked treats and candies they have every time I'm in. I can't forget to mention the awesome staff! They have great service!

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By: mgrout

Superior products, superb customer service.

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Eyewear is like jewelry, some looks good on you, and some doesn’t. When you ask anybody at Discerning Eye, they will tell you yea…or nay. There not out just for the sale, they want you to look good. And honestly, when I’m trying on glasses, I can’t see so well so I must trust their opinion! They’ve never let me down…I always get complements on my glasses.

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By: MissT

Discerning Eye offers up to date styles and the owner and staff are very professional and caring!
I get compliments all the time on my glasses!

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By: LHockett

Discerning Eye is one of the most fun and upcoming new opticals in the area. And the gals there know how to get you "out of your box" and into something new and exciting. It's a must stop. They have more than you expect in an optical. Much CHARACTER. It's a must see.

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By: vin¢

Wonderful sales team with an outstanding sense of style.

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By: vin¢

Wonderful sales team with an outstanding sense of style.

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By: Katia

Congratulazioni Joni & Joni!
You have made wearing glasses not only more comfortable, but stylish....like jewelry and great shoes :) Keep up the great work - grazie mille!

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By: andyhedd

I stopped in last summer while travelling and they helped me out with a free set of contacts...above and beyond the call of duty!

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By: MateoIC

Amazing selection and customer service

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Their one of a kinds in harry lary's are my favorite

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By: Cafe

You are totally amazing! You have had courage and a united family to complete your dream and encourage others!
Thank you !!!!!!!

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By: SJF

Excellent service. Went back several times to try out several pairs of glasses over the course of a month. Both Joni's were extremely patient and helpful. I never felt pressured, nor did I ever feel abandoned. Prices varied greatly, and I felt that I received a beautiful pair for a surprisingly great price. I would recommend to anyone.

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By: lbartlet

The 'Joni's" have been making me look good for years. Thank heaven they have their own fantastic store!

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By: fltrnc

Discerning Eye has the most up to date eyewear in the area. Everyone is treated with respect and friendship, regardless of if they are looking or buying. I have daily positive comments on my eyewear that I purchased at Discerning Eye. Thanks Joni and Joni!!!!

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By: jrone

Discerning Eye was truly a delightful experience. I had so many options to choose from and the staff was so patient with me. I love my new frames, and have had countless compliments on them. Thank you Discerning Eye!!

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By: jkamphuis

This store is as awesome as the staff that work there. Rock on!

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